Creative Director TEDxLosAltos | Brand Experience, Events & 0→1 Brand Building
Creative Director with 13+ years building brand events, experiential programs, campaigns, and brands from the ground up across TEDx, the Metropolitan Museum of Art, De'Longhi, and independent ventures from New York → LA → San Francisco.
Directed 40-person production teams, built brands from a name and a logo to live in market, and designed community formats that sell out the day they're announced. Work featured in Vogue, L'Officiel, Marie Claire, and Drift Magazine.
Selected work
TEDxLosAltos
Creative Director
100% positive attendee satisfaction across 130 guests, built in 8 weeks.
Creative concept · Brand identity · Experience design · Spatial storytelling · Tone of voice
TTSWTRS
US Brand & Growth Lead
Strategy for offline and e-commerce US expansion.
Brand strategy · Growth strategy · E-commerce · Mobile-first redesign · Investor readiness
Literary soirees
Co-founder & Creative Director
Invite-only literary and poetic salons for founders, VCs, and creatives in the Bay Area.
Concept · Curation · Community building · Workshops · Experience design · Tone of voice
